Well they are almost always used together. If you’re sending a parcel in a box it nearly always has some type of packaging to go with it. Very few items are just put straight into a packing case and shipped out.
When packaging goods a wide variety of supplies can be utilized to wrap them up with, various from using acres of bubble wrap, to loose foam chips, or even customized made polystyrene foam inserts – which are very commonly used to pack electrical goods with.
And cardboard boxes now are available in any size that you really want, they are now not manufactured in specific sizes as they have been only a number of years ago.
In reality cardboard boxes can now really be used to help you build your brand. The same applies to bags that clothes would possibly come in. Many people now re-use designer packaging, and this is in effect like individuals walking round with a moving billboard of your product. Indeed certain companies have virtually built their brand and their sales around their packaging.
Gone is the plain brown cardboard box – It has now been changed with a logo’d box that is considered trendy to keep. The same applies to brown paper service bags. Whereas they were once predominant, they are now in the minority with most retailers now investing in very good looking bags which might be designed to make your model stick out in peoples minds.
The only thing that designers don’t focus on is the packaging within the box itself as they recognise that you’re unlikely to keep the foam inserts or foam chip!
So total cardboard boxes and packaging have radically modified within the past few years, and this is a development that is likely to continue, even in a recession good packaging helps sell products.
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